Samuel Brealey

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Marketing is not engineering.
Stop wasting time on processes.
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Samuel Brealey
What's the point of segmentation?
Whether it's broad reach or tightly targeted, you still need it.
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Samuel Brealey
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It's been a while...
Life throws curveballs, especially when you're in the middle of something.
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Samuel Brealey
What's a brand with no money?
How theory is used in practice, for brands that just started or don't have money to spend on research.
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Samuel Brealey
Anti-personalization: The best ad for one, is the best ad for all
Samuel Brealey and Michael Taylor Source: WARC Exclusive, June 2022. Reposted with permission.
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Samuel Brealey
DTC: direct to consumer heaven or overhyped?
There is currently a wave of hype within the marketing and startup world around Digitally Native Vertical Brands (DNVBs): brands that start and build…
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Samuel Brealey
Research realities: Don’t get strung up on a shoestring budget
Back in 2020 I was asked to write a piece for the South African Research Journal, aimed at small businesses with limited budgets. It was delayed so…
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Samuel Brealey
Samuel Brealey
Samuel Brealey
Better marketing, better business.
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