Samuel Brealey and Michael Taylor Source: WARC Exclusive, June 2022. Reposted with permission.
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Now for something a little different...
There is currently a wave of hype within the marketing and startup world around Digitally Native Vertical Brands (DNVBs): brands that start and build…
Back in 2020 I was asked to write a piece for the South African Research Journal, aimed at small businesses with limited budgets. It was delayed so…
Is it really their fault? The blame game often lands at the door of agencies, but power dynamics tell a very different story.
Big or small, marketing is important. Plenty of discussion online is all around the big brands, but that doesn't mean there isn't anything to learn…
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Building solid relationships with the purse holder is absolutely key to doing good marketing. Without finance on your side, you're facing everest - so…
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From 2018, this piece looks at what hasn't really changed... and I'd argue that in 2022 it's still the same.
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Samuel Brealey