Better marketing, better business.

There is too much complication in business already. My role is to simplify that.

If marketing doesn’t make money, then there is no point doing it.

I’ll be writing about marketing and business, and how things work without non-sense, jargon or a sales pitch. I don’t have an angle to sell, but I do have an axe to grind.

I have twelve years’ experience in advertising and marketing, working agency-side, client-side and self-employed. I’ve run my own business (twice) so I have skin in the game.

I believe fully in professionalism which why I’m a Chartered Marketer. This requires real-life, work-based assignments and regular submissions to prove I know what I’m doing – this is not classroom lectures.

I’ve been a Digital Marketing Manager, Marketing Manager and Marketing Consultant and worked across all kinds of sectors.

Better marketing starts with the business problem. That’s where I start too. Then you can choose the right tactics to suit goals. Planning and action, together. Because there is no point doing the wrong things well.

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