Samuel Brealey

Home
Archive
About
New
Top
What's a brand with no money?
How theory is used in practice, for brands that just started or don't have money to spend on research.
 • 
Samuel Brealey
June 2022
Anti-personalization: The best ad for one, is the best ad for all
Samuel Brealey and Michael Taylor Source: WARC Exclusive, June 2022. Reposted with permission.
 • 
Samuel Brealey
March 2022
February 2022
Research realities: Don’t get strung up on a shoestring budget
Back in 2020 I was asked to write a piece for the South African Research Journal, aimed at small businesses with limited budgets. It was delayed so…
 • 
Samuel Brealey
The other side of the coin: how agencies perceive client-side marketers
Is it really their fault? The blame game often lands at the door of agencies, but power dynamics tell a very different story.
 • 
Samuel Brealey
Marketing, it's not the size... it's how you use it.
Big or small, marketing is important. Plenty of discussion online is all around the big brands, but that doesn't mean there isn't anything to learn…
 • 
Samuel Brealey
Leading By Example: A Marketer Interviews a Chief Financial Officer
Building solid relationships with the purse holder is absolutely key to doing good marketing. Without finance on your side, you're facing everest - so…
 • 
Samuel Brealey
January 2022
The Digital Revolution is over
From 2018, this piece looks at what hasn't really changed... and I'd argue that in 2022 it's still the same.
 • 
Samuel Brealey
Turkeys don’t vote for Christmas
Another word of warning piece, this time one aimed at Marketers who think that agencies are there to do their job for them (2018).
 • 
Samuel Brealey
Integrated marketing communications
how spreading budget across media compounds results (2019)
 • 
Samuel Brealey
The Digital Stone Age
From 2018, and quoted by the brilliant Jerry Daykin at Festival of Marketing 2021 (Hey, you got to pat yourself on the back).
 • 
Samuel Brealey
December 2021
The Illusion of Loyalty (Or why I shop at Sainsburys)
Another popular article from 2018, an analogy based on the works of the Ehrenberg-Bass Institute and 'How Brands Grow'.
 • 
Samuel Brealey
© 2023 Samuel Brealey
Privacy ∙ Terms ∙ Collection notice
Start WritingGet the app
Substack is the home for great writing