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Can I have your attention, please?
Not all attention is created equal. Attention on its own, won’t get people to buy your brand. Instead, be more specific and focus on building…
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Samuel Brealey
4

January 2024

Agencies aren't marketers... but they can be.
I worked with Dan Bradfield from Naked Marketing to help him build on his existing knowledge of marketing.
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Samuel Brealey
The death of third party cookies signals the return of proper marketing.
As the 'cookie' crumbles, we can all hope for a turn to the basics.
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Samuel Brealey
3
Join me in London on 21st March 2024... Happy New Year.
All day workshop 'How Brands Grow & Compete: Marketing Myth Busting With Science.'
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Samuel Brealey

September 2023

The research paperweight, and how to fix it.
This article is about research, with a purpose. Having a plan in mind, and how research done 'along the way' can plug the gaps in business planning…
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Samuel Brealey

August 2023

Marketing is not engineering.
Stop wasting time on processes.
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Samuel Brealey
What's the point of segmentation?
Whether it's broad reach or tightly targeted, you still need it.
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Samuel Brealey
1

July 2023

It's been a while...
Life throws curveballs, especially when you're in the middle of something.
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Samuel Brealey

November 2022

What's a brand with no money?
How theory is used in practice, for brands that just started or don't have money to spend on research.
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Samuel Brealey

June 2022

Anti-personalization: The best ad for one, is the best ad for all
Samuel Brealey and Michael Taylor Source: WARC Exclusive, June 2022. Reposted with permission.
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Samuel Brealey

March 2022

DTC: direct to consumer heaven or overhyped?
There is currently a wave of hype within the marketing and startup world around Digitally Native Vertical Brands (DNVBs): brands that start and build…
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Samuel Brealey

February 2022

Research realities: Don’t get strung up on a shoestring budget
Back in 2020 I was asked to write a piece for the South African Research Journal, aimed at small businesses with limited budgets. It was delayed so…
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Samuel Brealey
© 2024 Samuel Brealey
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